A Rough ESG Ride
Adopting ESG (environmental, social, and governance) practices is a long-term commitment, but small and medium-sized enterprises (SMEs) in Vietnam often face significant hurdles due to limited capital, workforce constraints, and a lack of strategic direction. To address these challenges, many SMEs focus on maximizing available resources, prioritizing key investments, and...
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Leveraging Digital Transformation To Drive Sales
In today’s competitive business environment, digital transformation and the integration of AI tools tailored to specific business needs are critical for achieving sales targets. “Focus on the numbers,” a sales director recalls being urged by investors and management before every meeting. To meet these demands, her company has heavily invested...
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Protecting trademarks, brands in global markets
Confusing trademarks with brands—or neglecting their distinction—can lead to substantial financial setbacks. To safeguard brand integrity, businesses must develop robust trademark registration strategies, especially in key export markets. This was a central theme discussed by copyright and branding experts at the training program “Unlocking Revenue Growth through Brand Building,” organized...
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Leveraging AI, global certified standards for foreign market entry
The Saigon Times Group, in partnership with the HCMC Department of Industry and Trade, will organize a panel discussion titled “Leveraging AI and global certified standards for foreign market entry.” As part of the fifth HCMC Brand Awards, the event will be held on January 3, 2025, at 1:30 p.m....
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Addressing SMEs’ challenges, opportunities in green transformation
The Saigon Times Group, in collaboration with the HCMC Department of Industry and Trade, will hold a panel discussion titled “Green transformation & challenges for SMEs” as part of the fifth HCMC Brand Awards. The event will take place on January 3, 2025, at 1:30 p.m. at Gem Center, 8...
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Breaking into North American market
The highly competitive North American market offers immense opportunities for Vietnamese goods, but breaking in requires a robust brand and a carefully crafted market penetration strategy. The North American market, particularly the U.S., has long beckoned Vietnamese businesses with its promise of immense opportunity. With a vast consumer base and...
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